Identifying Market Opportunities: Spot the Signals Before the Crowd
Selected theme: Identifying Market Opportunities. Explore practical ways to detect unmet demand, size the real prize, and turn insight into momentum. Join the conversation, share your observations, and subscribe for fresh, field-tested ideas.
Reading the Signals: Early Indicators of Opportunity
Search queries that spike at odd hours, unusual time-on-page, and clusters of abandoned carts often hint at friction begging for a solution. Notice patterns, capture screenshots, and tell us what curious trail you’ve been following lately.
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Jobs-To-Be-Done Interviews That Surface Unmet Needs
Walk through triggers, first searches, comparisons, and the decisive moment. A small clinic adopted scheduling software only after one chaotic flu season. Try the timeline exercise and drop your most surprising turning point in the comments.
Competitors, Alternatives, and the Real Status Quo
If the job is “coordinate field crews,” competitors include spreadsheets, group chats, whiteboards, and weekend overtime. List every workaround your users employ today, then tell us which one you’re most determined to replace first.
Competitors, Alternatives, and the Real Status Quo
Eliminate, reduce, raise, create. A payroll provider eliminated manual onboarding, raised transparency, and created a cashflow dashboard—opening a quiet niche. Which lever will you pull first? Vote in the comments and explain why.
Write a falsifiable statement about the job, segment, and outcome. Decide the signal that would disprove it. Share your hypothesis verbatim below, and we’ll suggest one sharper, faster way to test it.
